The Corporate
Identity Guideline (CIG) is the most vital
document your company can produce. It lets
you, your staff and any designers you work
with know exactly how to present your company
– it is the blueprint for your companies
image.
WHAT
IS A CIG?
The CIG is a document which contains detailed
information about your company image –
how to produce the logo, what typefaces
to use, style of photography, templates
for marketing, how to format an invoice.
It ensures that the communication your company
sends out is consistent and cohesive –
making sure the information sent by sales
is presented in the same way as the invoices
you produce. It helps you to present a consistent
brand image.
WHY
DO YOU NEED ONE?
In order to keep your company image in top
form, the CIG will ensure that all aspects
of the presentation and communication from
your company is consistent, showing that
your company is driven and considered.
We will help you
by constructing this document. It will outline
the details of your brand, including the
construction of the logo, letterheads, compliment
slips and business cards, recruitment advertisements,
letter formatting – the list goes
on.
We would love to
help you with your CIG - we love to make
them. If you want us to help you out, click
here to contact us.
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